The 14 Best Sober Influencers To Follow for a Bit of Motivation
Quitting alcohol is no easy feat, let me tell you. From personal experience, I still have days when my sobriety is heavily challenged. And I’ve been sober since 2022. One thing that I think really helped me start questioning my relationship with alcohol was following a lot of sober social media influencers on Instagram. Flooding my feed with the best sober influencers to follow was super motivating and encouraging to me on my journey.
Drugs and alcohol take hold of us in ways that we may never imagine. Overusing these substances can affect our personal relationships and our mental health. Your friends may start labeling you a substance abuser or you may think of yourself as one. Rest assured, though, that there’s support for you in real life and on the internet.
Below, Iβve rounded up the best sober influencers to follow on Instagram, so you can get inspired to quit alcohol and expand your world.
The 14 Best Sober Influencers
Laura McKowen
Laura McKowen is the author of We Are The Luckiest and founder of the recovery community called βThe Luckiest Club.β McKowen and her TLC sober community has helped me so much through sober life. I really leaned hard on TLC during the beginning stages of my journey to sobriety, and I am forever grateful. After about four to five months of attending TLC recovery support group meetings, I felt like I was ready to move on and try out sobriety without so much support. I like following Laura on Instagram because she seems really down to Earth, is realistic about sobriety and all the ups and downs, and isnβt ashamed to talk about her rock bottom experience.
Doechii
The Swamp Princess herself is one of our favorite sober influencers to follow because she’s a star who is proudly sober. In fact, she has publicly stated that sobriety is the reason she’s been able to top charts and win Grammys. At the 2025 Grammys, the “Nissan Altima” rapper made a groundbreaking speech about sober living. “I dedicated my life to sobriety, and God told me that I would be rewarded,” she said while accepting her Grammy for Best Rap Album. I can attest that achieving years-long sobriety has been one of the most rewarding accomplishments ever.
Annie Grace & This Naked Mind
Annie Graceβs book This Naked Mind: Control Alcohol, Find Freedom, Discover Happiness & Change Your Life was the one book that truly changed the game for me. Itβs about addictions to alcohol and I read it before I ever decided to actually quit alcohol. A sober friend of mine had read it, loved it, and recommended it to me when I was doing a dry month. She said it totally changed her perspective on alcohol. I love the book because I feel like it implements a growth-based mindset around sobriety, rather than a fear-based one.
I think her Instagram is also very focused on how amazing sobriety can be. She focuses more on the positives, rather than the fear-based negatives that other authors and influencers subscribe to. Her Instagram is filled with a ton of helpful info for everyone, whether youβre on your first day of sobriety or in your 15th year. Needless to say, I’m a big, big fan of Annie Grace and This Naked Mind.
Rachel Hechtman from Sober in Central Park
Rachel is a sober gal who has been alcohol-free for over two years. I love following her IG because she is based in New York City (just like me!) and posts a ton of content about different things you can do in NYC as a sober person. I like that she shows a lot of before and afters of her journey. Itβs easy to see how much she sparkles now that she is sober and how happy she is to explore this new world.
Jen Lee Hirst
Jen is more than ten years sober, so she knows a thing or two about living alcohol-free. I think she is a good follow for those who are also moms, and might need support around being sober as a parent. I also love that she emphasizes exercise as a replacement for alcohol. Most folks use alcohol to relieve stress, but exercise can do the same thing (and has about a million and one more benefits).
Megan from Sobah Sistahs
Megan quit alcohol at the end of 2020, after sheβd had enough of the endless hangovers. She is a recovery coach and talks a lot about the harms of βMommy Wine Cultureβ and the glorification of alcohol in our society. I like following her because she is relatively new to sobriety (sheβs about five years sober vs. some other influencers who are 10+ years sober), and I feel like I can relate to her struggles of early-ish sobriety. Other people also connect to her authenticity and feel like they’ve found a perfect online community for sober living.
Russell Brand
Russell Brand is quite a peculiar dude. I love his character in many movies, and I think heβs a great actor. Iβve listened to a couple of interviews with him where he talks about his sobriety, and to be honest, some of the stuff he says goes right over my head. That being said, I love that he is spreading the good word about how amazing and transformative sobriety can be. However, his Instagram content isnβt all about sobriety. Itβs really just one aspect of his life that he speaks a bit about on IG and in podcasts. His handle is @russellbrand, in case you were wondering!
Daley Quinn
Did I include myself on this list? Yes, yes I did. I donβt consider myself an influencer, but I do consider myself an alcohol-free gal who occasionally posts things about my sobriety on social. Iβll admit that, initially, I shared more stuff about my sobriety on my stories than on my grid. But I was too proud of myself not to share my third sober anniversary in 2025. Still, I make it a point to share a lot about my personal and professional life, too. I think it shows folks that there is way, way more to a sober personβs life than avoiding alcohol. Thatβs what I hope to show through my content, on my Instagram account and on this blog!
Tammi Salas
Tammi is one of The Luckiest Club meeting leaders. When I was frequenting TLC meetings, I was always drawn to Tammiβs meetings because her energy is so soothing and loving. She embodies the type of creative, expressive, fearless woman that I would love to be. Tammi lives for creativity, and she posts about her creative endeavors all the time. She makes art in a journal every day. And she encourages her followers to express their creativity in whichever way they choose. Itβs like a form of recovery support, but in art form. Sheβs a badass, and you should follow her.
Laura from Your Sober Pal
Laura absolutely cracks me up! She is definitely one of the best sober influencers to follow on Instagram and TikTok. If you want a good laugh about sobriety, please follow Your Sober Pal. Laura is five years sober and reminds me that life can be fun (and funny) when living alcohol-free. Sheβs obsessed with animals, is an incredible actor when it comes to funny Reels and Tiktoks, and is very encouraging and motivating. I like that she keeps it super real. She’s always talking to her followers about her life struggles and how she gets through them without alcohol.
Dax Shepard
Dax Shepard is a famous actor and husband to the beloved Kristen Bell. He is well-known for his popular podcast, Armchair Expert, where he interviews various famous folks about their lives. I appreciate that he talks about his sobriety in some of the episodes and is open about his recent relapse with painkillers. Honestly, I donβt follow him too closely on IG, and I’m not aligned with a lot of his views, but I think heβs worth the follow. Especially if youβre a male and want to see another male figure succeed and thrive in sobriety.
Ruby Warrington
British-born Ruby Warrington is the author of Sober Curious: The Blissful Sleep, Greater Focus, Limitless Presence, and Deep Connection Awaiting Us All on the Other Side of Alcohol. I feel like the publication of this book in 2018 really sparked the movement that is happening today. I love that Ruby is really into spirituality and New Age stuff, and how that relates to the absence of alcohol, too. Fun fact about Warrington: She’s often credited as having coined the term “sober curious.”
Millie Gooch
First of all, Millie is the cutest name. Secondly, I love following her Instagram because her aesthetic is super girly. I feel like Iβm her ideal target audienceβIβm a young(ish) woman who is a recovering party girl and wants to learn about new ways to have fun. Millie is UK-based and founded the Sober Girl Society. It touts itself as βthe sisterly safe space for sober and sober curious women who are changing their relationship with alcohol.β
I like that Millie quit alcohol when she was relatively young (age 26). Sheβs a young, sober woman who other young women can look up to. I think itβs incredibly difficult to quit alcohol in your 20s (because itβs such a party decade). But Millie does a great job of showing how wonderful life can be alcohol-free. Plus, she’s an advocate for sobriety among Gen Z.
Holly Whitaker
When Holly first launched her business, she called it Hip Sobrietyβevidencing that the sober lifestyle is something Holly takes very seriously. She’s also written a book about being sober, titled Quit Like a Woman: The Radical Choice to Not Drink In a Culture Obsessed with Alcohol ($15). One of the most inspiring things about Holly is that she believes “everyone deserves the opportunity to engage in recovery.”
I’m so grateful for what sobriety has taught me since 2022. I have the opportunity to enjoy life to the fullest, keep my cool in tense situations, and get to know the people I know on a much deeper level. If you take nothing else away from this article, let it be this: Sobriety is worth it.
